Ril’s Woman is modern, confident and considerate. She is interested in fashion and values quality and timeless elegance. She is caring and responsible. Ril’s values can be summarized into three words: HUMAN, PASSION, REAL.

Hanna-Maria Seppälä

Hanna-Maria Seppälä is a world champion and 5-time Olympic swimmer. Nowadays she works as an entrepreneur coaching and mentoring athletes and also lecturing in the business world. She gets inspired by learning new things but also listening to her inner self.

Passion for swimming grew early. As a child she was always on the move and very sporty. Three active brothers worked as a source of inspiration and she followed their footsteps and admired them dearly. By the help of brothers only 3 years old Hanna-Maria learned to swim by the lake at their summerhouse.

Athleisure is the word that best describes her style, since she likes to dress in elegant but comfortable clothes. She wants her outfits to be complete and matching, although she doesn’t use much of accessories. Her favourite outfit for fall includes the wide pants combined to a relaxed knit.

Leena Sarvi

Leena Sarvi is a finnish fashion consultant and an entrepreneur who has a extensive career in fashion by modelling, hosting events and lecturing.

At the moment she is looking forward to a visit to Monaco later this month as they are going to see Formula 1 Grand Prix with her husband. She is also looking forward to summer because after a while they have been invited to a wedding in Devon, England.

Her passion for dogs and interest to live with them started when Leena got her much anticipated own puppy as a 8-year birthday present. From then on a dog has always been a part of the family, sometimes even 4 of them! She has raiced poodles by Kennel name Zap's and also brought some from Sweden. The dogs she has raised have won many awards in international competitions. At the moment the family includes two Pomerians, of which the one in her arms is called Rafa, who has won the award in refined series.

When dressing up Leena always considers the occasion and chooses appropriate outfit. She wants to feel lifted and be able to focus on the essential. To put it in other words, she want's to feel confident enough to forget what she wearing and have her focus on the event. She carries many different roles during the day and therefore clothes must serve their purposes. The mornings start with dogwalks and clothes must be right for the weather. Tracksuit is a daily reality, Leena explains.

When she continues to work, the task at hand defines what to put on, either smart casual or more formal, depending on the occasion.

"Right now I am very into dresses and keep on finding new lovelies..." Leena says. One of her favorites this season has been the frilled dress from Ril's she is now wearing.

Vilma Bergenheim

Vilma Bergenheim is a mother, model and a health coach. She lives in Helsinki with her husband and their 6-year-old son. Vilma has a passion for healthy diet and the whole family eats mainly plant based food.

Vilma loves travelling and finding new health stores, restaurants and cafes where she can enjoy a healthy dish. Passion for healthy food started when she was living in New York. American kitchen wasn’t very appealing and therefore she started to watch what she ate. Healthy options were much easier to find than for example from Finland. After beginning her studies at the Institute of Integrative Nutrition in New York, her diet changed completely.

Vilma appreciates most comfort and quality in her clothing. She wouldn’t dress in anything that doesn’t suit her personality or body. At the moment her favourite items are jeans or shorts with a knit. “I really like turtlenecks because I don’t use any scarves” Vilma says. Her favourite colour is dark blue.

Currently Vilma is inspired by discussions with friends and as a social person she is delighted to live in Finland again, near family and friends.

Anna Inginmaa

Anna Inginmaa is a singer/songwriter who has always felt passionate about music, ever since childhood. Expressing herself through dancing is also important to Anna and she is practising constantly on combining these two. In her youth she found inspiration from artists such as Erykah Badu and Billie Holiday to pursue a career in music.

Anna describes herself a feminine dresser, but looks for clothes where she can move in and feel comfortable on stage. While working with her first solo album, she also has set up her own Jazzclub at Vantaa Cultural Center Vernissa. Club will have it’s opening night in February the 15th, where a trio of talented jazzmusicians from Sibelius Academy will be performing alongside her. A guest performance from Kauko Röyhkä is to be expected!

"It is important to be daring and take risks even if it brings a little discomfort to oneself".